Ο beauty λογαριασμός στο Instagram του οίκου Gucci έχει πρόσωπα αληθινά έργα τέχνης

Sep 24, 2018

Ο οίκος Gucci παρουσιάζει το νέο του instagram λογαριασμό @guccibeauty και είναι σα να ταξιδεύεις στην ομορφιά μιας γκαλερί ή ενός μουσείου.

Υπό την καθοδήγηση του καλλιτεχνικού διευθυντή Alessandro Michele και το όραμά του για την ομορφιά, το feed του λογαριασμού @guccibeauty δημιουργείται με μια σειρά έργων που καλύπτουν θεματικές ενότητες, όπως η ιστορία, ο πολιτισμός και η γεωγραφία.

Μεταξύ άλλων, αναδεικνύει Αιγυπτιακά πορτραίτα που δημιουργήθηκαν πριν 2000 χρόνια, πρόσωπα ευγενών της Αγγλίας και afro χτενίσματα, ζωγραφισμένα από έναν σύγχρονο Αφρο-Αμερικανό καλλιτέχνη.

Για το νέο λογαριασμό στο Instagram, οι συγγραφείς της τέχνης καταγράφουν τις ιστορίες πίσω από αυτά τα έργα, που προέρχονται από γκαλερί και ιδιωτικές συλλογές, όπως η γκαλερί Uffizi στη Φλωρεντία και το Μητροπολιτικό Μουσείο Τέχνης της Νέας Υόρκης.

Η πλατφόρμα Gucci Places συνεισφέρει με κομμάτια τέχνης που αντικατοπτρίζουν τη φιλοσοφία της ομορφιάς του οίκου, συμπεριλαμβανομένων του Μουσείου Τέχνης του Los Angeles (LACMA) και της έπαυλης Chatsworth στην Αγγλία.

O λογαριασμός @guccibeauty στο Instagram, είναι πλέον η πλατφόρμα που ο οίκος Gucci θα παρουσιάζει τις beauty αφίξεις, μαζί με αρώματα, fashion looks καθώς και ξεχωριστές συνεργασίες με καλλιτέχνες.

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Title: Elegant: A Lady of the Imperial Court in the Kyōwa Period (1801 – 1803) Author: Tsukioka Yoshitoshi Museum: LACMA, Los Angeles ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ The Japanese artist Tsukioka Yoshitoshi is known as the last great innovator of the ukiyo-e woodblock print genre before he died in 1898, having suffered depressive episodes his entire life. Trained to draw from life, Yoshitoshi’s subjects ranged from depictions of graphic violence to series of beautiful women. In hard times during his early career, the artist was often supported by his mistress, Okoto. This image, from @LACMA, one of the #GucciPlaces, shows an ideal beauty from the Kyowa period, at the turn of the 19th century. The woman is swaddled in thick robes, her skin painted white. #GucciBeauty — @kchayka Image courtesy of LACMA

A post shared by Gucci Beauty (@guccibeauty) on Sep 19, 2018 at 9:21am PDT

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Title: Monna Vanna, 1866 Author: Dante Gabriel Rossetti Museum: Tate, London ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ The title of this portrait, Monna Vanna, was taken from the poet Dante’s Vita Nuova, which the British artist #DanteGabrielRossetti had translated himself — he was a poet as well as a painter. His early goal was to represent the Venetian ideal of beauty, but the piece became a kind of parable. The woman’s languid, slightly pouty stare and rich clothes keep the viewer at a distance even while drawing them in. The model for this work is Alexa Wilding, who came from a working-class family and became one of the most important muses of the Pre-Raphaelite group of artists after being noticed by Rossetti. “She sat like a Sphinx,” one artist said. #GucciBeauty — @kchayka ©Tate, London 2018

A post shared by Gucci Beauty (@guccibeauty) on Sep 19, 2018 at 6:52am PDT

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Title: Idealized Portrait of the Mughal Empress Nur Jahan, c.1725 Museum: LACMA, Los Angeles ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ This Indian portrait from c. 1725, at @LACMA, one of the #GucciPlaces, depicts an historical figure — the Muslim Mughal empress Nur Jahan, who married Emperor Jahangir in 1611, when Nur was 34 years old and a widow. The well-educated empress was at the peak of royal power when the Mughal empire was at its strongest, and Nur Jahan is said to have been the real authority over her husband for more than 15 years. "Though Nur Jahan be in form a woman, / In the ranks of men she's a tiger-slayer," a poem of the time described her stature, also reflected in this confident image. #GucciBeauty — @kchayka Image courtesy of LACMA

A post shared by Gucci Beauty (@guccibeauty) on Sep 19, 2018 at 2:49am PDT

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Title: Portrait of a Young Woman, 1485 Author: Sandro Botticelli (Alessandro di Mariano di Vanni Filipepi) Museum: Staedelsches Kunstinstitut, Frankfurt-am-Main ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Simonetta Vespucci was nicknamed “la bella Simonetta.” She was known as the most beautiful woman of her age upon her entrance into the Florentine court around 1470. She came from Genoa; “like Venus, she was born among the waves,” one poet wrote. But the great beauty died when she was 22. The Florentine painter Sandro Botticelli, a star of the early Renaissance, may have used Simonetta as inspiration for some of his famous paintings, including this idealized 1485 portrait in the collection of Staedelsches Kunstinstitut. Simonetta’s flowing red hair is her signature, leading to the possibility that she is also the model for Botticelli’s “Primavera,” among others. #GucciBeauty — @kchayka Staedelsches Kunstinstitut, Frankfurt-am-Main, Germany / Bridgeman Images

A post shared by Gucci Beauty (@guccibeauty) on Sep 18, 2018 at 3:17am PDT